Ouffits
India's fashion market is full of brands selling generic products. Bewakoof sells funny slogans. The Souled Store sells Bollywood. Snitch sells Instagram aesthetics. None of them own a specific city's identity.
"You're not just buying a tee. You're buying Delhi. You're buying the story of a Lajpat Nagar girl who built her entire visual language by photographing walls."
Gully Drop does three things at once: scarcity, culture, and people. Chaos and food and language and pride — designed and printed on exactly 150–200 pieces. Never restocked. Ever.
Every artist gets: full credit on every drop, 15% revenue share paid monthly, a community that buys their work, and their story told without compromise.
240 GSM 100% cotton. DTF printing. Oversized fit. Made in Tirupur — India's textile capital. Shipped pan-India via Delhivery. No restocks. No regrets.
A design needs 500 Instagram saves in 7 days to go into production. It's not about us deciding what sells. It's about the community deciding what matters. Fall short — it's shelved forever. No second chances.